A free one-day masterclass for estate and letting agency owners and managers.
On the day:
- Ilya Drozdov, Dwelly Group: what real AI and digital transformation looks like in lettings
- Katy Billany, CompleteASAP, and SJ Taylor, Greenhouse OS: how to get paid faster, starting at the valuation
- Rhiannon Llewellyn and Sophie Lang, Lang Llewellyn & Co: building and selling a profitable, growing agency
- Plus: one-to-one time with leading proptech innovators
Each session is led by people who’ve done it in their own businesses. There’s no theory and no pitches, just what worked, what didn’t, and what you can apply straight away.
SESSION DETAILS
Ilya Drozdov, CEO/Co-founder – Dwelly Group
AI and digital transformation in lettings: what success looks like
AI in lettings is past the experimental stage. Find out what it changes first, what it costs to get wrong, and where the return shows up.
What you’ll take away:
- Where AI is making a measurable difference today, and where it isn’t yet
- A realistic first step for an independent agency, and how to judge tools on commercial impact
- What changes for your team, your landlords and your tenants
Katy Billany, Sales Director – CompleteASAP | SJ Taylor, Sales Director – Greenhouse OS
How to accelerate your transaction times and get paid faster: it starts at the valuation
With prices being cut and completions slow, most agencies have more earned revenue stuck in the pipeline than they realise. Katy brings 18 years of supplier-side data and insight; SJ has run agency operations and now leads commercial activity at Greenhouse OS.
What you’ll take away:
- How long the average agent waits to get paid, how much revenue is trapped in the pipeline, and how to release it
- What getting the asking price right first time does to your chance of selling at all
- How flexible fees, referral income and action before and after sale agreed speed things up
Rhiannon Llewellyn FARLA MNAEA & Sophie Lang LLB FARLA MNAEA – Lang Llewellyn & Co
Building and selling a profitable and growing agency
Growth doesn’t automatically mean profit. Having taken their agency through a successful buyout and grown it since through acquisitions, Rhiannon and Sophie share what they’ve learned about knowing your numbers and protecting margin.
What you’ll take away:
- The true cost of your service, and where margin could be getting lost
- How to introduce or increase fees with confidence
- How to grow without inheriting unprofitable practices, and when saying no is the right call
EXCLUSIVE OFFERS FOR ATTENDEES
Everyone who attends on the day gets access to offers from ICG suppliers, with more being added over the coming weeks.
- Digital Sparks: a three-month free trial of Launchpad, its social media training and scheduling tool
- Estate Track: free platform set-up, worth £399
- Frank Marketing: a free guide, How to run your marketing in 2027
- Homeflow: a custom assessment of your website, with a data-driven benchmarking report
- Made Snappy 360: a free trial with no set-up fee, and your first two properties free
- Prospector Pro: no onboarding, training or integration fees, plus 20% off list price
- SMS Speedway: 10% off service set-up fees, plus a free messaging and services MOT
- Sprift: a free market analysis report for one branch
How to claim: all offers are available to attendees on the day, so make sure you’re there to take advantage of them.
MEET THE INNOVATORS
In dedicated networking sessions, you’ll meet proptech pioneers and service providers ready to give you one-to-one advice. They’ll help you map the exact tools, marketing systems and AI solutions that fit your business – so you leave with more than ideas: you leave with a roadmap for immediate action.
Register FREE today – please only reserve 2 tickets per Estate Agency as demand is high, and capacity limited. Consequently there will be a £100 charge for non-attendees not confirmed in advance (which will be donated to AgentsGiving charity).