Is it time to break up with your CRM?
Relationships are tough. But staying in a toxic relationship with your estate agency CRM? That’s just exhausting. We’ve all seen the red flags. You start out hopeful, believing the sales presentation and expecting a modern partnership. But a few months in, reality hits: If you find yourself constantly saying, “It’s fine, we’ve just built a […]
The five questions future-ready agents ask before buying any tool
In this blog: You have heard the warning all year. Adopt artificial intelligence, or fall behind. Here is what almost nobody tells you. That warning mostly comes from the people who sell the tools. They are not lying, but they win when you buy and lose when you wait, so “buy now” is the only advice they […]
Long-term thinking: the difference between growing and just staying busy
In this blog: Most agents measure growth by how much is coming in. More instructions, more leads, more doors. A full diary feels like a healthy business. But a full diary and a lasting business are not the same thing, and from the inside they look identical. Both fill the week. Both feel like progress. […]
Acaboom Integrates Greenhouse OS ‘Flexible Fees Pro Slider’ to Transform Market Appraisal Conversations
FeeSlider, powered by Greenhouse OS, is now integrated into Acaboom, enabling agents to discuss, compare and agree flexible fee options as part of one seamless digital market appraisal experience. Acaboom has announced a major integration with Greenhouse OS to bring the innovative Flexible Fees Pro Slider tool directly into its market appraisal platform. This allows […]
The skills property businesses will need next
In this blog: The skills that built great estate agencies are not being replaced. They are being extended. The property industry has spent considerable energy worrying about which human capabilities technology will make redundant, and in doing so has distracted itself from the more productive question: which skills, developed deliberately and combined thoughtfully, will define […]
Why Wrexham is the place to be this September: Pricing strategy meets world-class culture
If you feel like your business strategies have been stuck in the same old routine lately, it’s time to shake things up. This September, we are hosting our premium Flexible Fees Course with a major twist. We are leaving traditional, stuffy hotel conference rooms behind and taking over the famous Moneypenny Pub The Dog & […]
Preparing your agency for the next phase of change
In this blog: Prediction is a distraction. Preparation is a decision. The agencies that come through periods of change in the strongest position are rarely the ones that saw every shift coming, they are the ones that already had the right foundations in place before it arrived: a clear proposition, controlled costs, strong relationships, and a […]
Homeowner behaviour data suggests instruction decisions are increasingly shaped after the valuation
Estate agents may be placing too much emphasis on the valuation appointment itself, with new homeowner engagement data suggesting that many instruction decisions are influenced in the days, weeks and even months that follow. Analysis from Acaboom indicates that approaching 90% of homeowner proposals are viewed, while around two-thirds are revisited more than once. The […]
Homeowners are using AI for reassurance after estate agents leave the valuation
Homeowners are using AI for reassurance after estate agents leave the valuation New analysis from Acaboom suggests homeowners are increasingly using AI not simply to gather information, but to seek reassurance during the instruction decision process after estate agents leave the valuation appointment. The analysis reviewed hundreds of anonymised homeowner interactions with Acaboom’s AI Concierge […]
A mid-year review: what to keep, change, or stop
In this blog: Six months ago you made decisions. New tools, new suppliers, new marketing activity, maybe a new hire. Some of those decisions were right. Some probably weren’t. Most have not been properly reviewed since January. That is not unusual. Most independent estate agents are running at pace and rarely create the space to […]