Acaboom has launched Behaviour Intelligence, a new AI-powered capability that analyses homeowner behaviour to help estate agents identify which market appraisals are most likely to convert, who to follow up first and what to talk about when they make contact.
Built on millions of homeowner interactions captured through Acaboom over more than a decade, the technology uses AI alongside behavioural signals to interpret how homeowners engage after a market appraisal – from repeat proposal views and the content they revisit to questions they ask and their engagement with fees, marketing and valuation.
The data shows why those signals matter. Across Acaboom, 88% of won instructions involved a homeowner viewing their presentation, compared with just 42% of lost opportunities. Homeowners who returned to a proposal for a second time were 38% more likely to instruct than those who viewed it once, rising to a 90% uplift among those engaging three or more times.
Crucially, much of that behaviour happens after the valuer has left, as homeowners continue weighing up who to instruct
Turning behaviour into meaningful intelligence
Estate agents are rarely short of homeowners to contact after a market appraisal. The challenge is knowing where valuable time should be spent first.
Meanwhile, homeowners quietly revisit proposals, compare valuations, review marketing plans, study fees and ask questions long after the valuer has left. Some are moving towards instructing, while others may be losing interest or have already made their decision.
Behaviour Intelligence identifies patterns of engagement that indicate intent, helping agents focus on the opportunities most likely to convert.
Rather than simply reporting activity, it helps interpret what that activity is likely to mean.
Repeated proposal views, sections revisited, time spent on key content, engagement with valuation, marketing and fees, and AI Concierge conversations can all contribute to a clearer picture of homeowner intent.
AI helps interpret these signals at scale, so agents can understand not only who to prioritise, but also the topics and concerns most likely to matter when they make contact.
Rather than asking:
“Who should I call today?”
Agents can answer two more valuable questions:
“Who should I call first?”
And:
“What should I talk about when they answer?”
Brian Farrell, Founder of Acaboom, said:
“Estate agents have never been short of people to follow up. They’ve been short of knowing who deserves their attention first.
Behaviour Intelligence helps answer that question using real homeowner behaviour rather than gut feel.
But identifying who to contact is only half the story. The real value is helping agents understand why a homeowner is engaging and what they’re likely to want to discuss before the conversation even begins.
For years, technology has shown agents what homeowners did. AI now gives us the ability to interpret those behaviours at scale and help agents understand what they mean.”
Available now
Behaviour Intelligence is available immediately to Acaboom customers and works throughout the existing Acaboom platform, surfacing intelligence where agents already work rather than requiring another dashboard or separate system.
By helping agents understand homeowner intent, prioritise the right opportunities and prepare more relevant conversations, Behaviour Intelligence aims to improve instruction conversion while making better use of the time agents already spend following up market appraisals. To learn more or request a demonstration, visit www.acaboom.com.