ICG Collective.

A premium membership for leaders who want shared success, not one sided outcomes. 

A different kind of advantage.

Collective is for people who want more than access.

You gain a seat at the table where priorities are shaped, partnerships are formed, and decisions are made with the industry’s long term interests in mind.

It is a practical way to move earlier, influence direction, and be part of value creation, not just a customer of it. 

Value that flows back.

Shared success is not a slogan. It is the model. 

Collective is designed so that when collaboration creates results, participating members can benefit directly. That can include referral income share and, where appropriate, equity participation in initiatives built through the Collective. The principle is simple: when you help create value, you should share in it. 

Innovation and investment programmes.

Build what the industry needs next

You get closer to what is coming next, because you help shape it. Collective brings members and partners together to define real operational problems, test ideas in the real world, and refine solutions with input from the people who will actually use them. The outcome is innovation that lands properly, not concepts that never survive contact with reality. 

Programme formats.

Co creation sprints
Structured workshops to define the problem, design the solution, and align partners 

Pilot programmes

Controlled trials with member agencies to prove value and improve adoption

Go to market support

Introductions, messaging guidance, and community led traction

Shared value structures

Frameworks that reward those who contribute, without hype or complexity

Influence what happens next.

Collective hosts invitation only sessions where members and partners share what is working, challenge what is not, and align early on priorities that matter.

The focus is practical: better decisions, stronger partnerships, and faster progress, with the right people in the room. 

“Evolution of the Estate Agency Industry” with Iain White

Tue, 10 March, 2026 at 2:00 pm

“Charging What You’re Worth” with Sophie Lang

Mon, 16 March, 2026 at 1:00pm

“AI Agents – are they the future of Estate Agency” with John Paul

Mon, 30 March, 2026

“Personal Brand vs Company Brand” with Kirsty Franks

Wed, 1 April, 2026 at 3:00pm

Build Agency Advantage

Power up your agency – London | 16 April 2026

Turn collaboration into shared success.

If you want a seat at the table where property’s next chapter is shaped, ICG Collective is built for you. Join a premium network of leaders who collaborate boldly, make better decisions earlier, and share in the rewards of progress. 

Join the Collective.

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