3 ICG members (Starberry, Yomdel and Reapit) delivered a world class solution for Andrews Estate Agents website, combining beautiful design, exceptional user experience and the application of high tech conversion tools. The result is greater lead generation and deal flow, higher brand advocacy, and crucially revenue growth.
Problem that the client had
The Estate Agency sector is moving fast, and the best companies must constantly update their market offering, with better customer experience, greater access to technology and a standout presence that puts them ahead of the competition.
Standing the test of time, Andrews know this, and regularly demand more from their partner experts, approaching all 3 ICG members with the need for a new website and higher levels of online lead generation and conversion.
Andrews overarching goal in business is to provide their customers with exceptional property outcomes, a goal their new website would have to deliver on before anything else.
Solution offered
Starberry created the new website for Andrews. Built on a content architecture that allows the company to communicate their distinctive brand voice and their unique social purpose, the website is mobile-first and SEO-friendly, loads quickly and offers an extraordinary user experience throughout the entire customer journey, further enhanced with radius property search and branch finder by postcode.
But where the website really shines is in the powerful integrations. Yomdel delivers an integrated 24/7 fully managed Live Chat on the new Andrews site. Having expert human operators, available round the clock for their customers, able to answer questions helpfully and intuitively, is exactly the level of customer service Andrews know they must offer. Especially with 51% of visitors on the website out of office hours!
User experience and conversion is further enhanced with Reapit delivered integration of an online valuation or viewing booking facility. With integrated calendar management, visitors can seamlessly arrange their valuation appointment without interruption or inconvenience of further communication stages.
Results
Starberry’s newly designed and built Andrews website has resulted in a 30% improvement in average page loading time (an essential factor in retaining traffic, especially on mobile devices) and a good increase in engagement metrics such as bounce rate (31%) and pages per session (11%).
Yomdel’s Live Chat delivered nearly 500 high value leads in the first 6 months on the new site. First response times of just 12 seconds, followed by proactive nurturing chats of 12 minutes, results in Customer Satisfaction scores of 96%!
Customers are delighted with the seamless nature of the site, and the exceptional digital services available that make their lives easier. Reapit calendar integration has resulted in increased valuation bookings, all of which ultimately drives revenue growth.
Overall the goal of delivering exceptional property outcomes is being met on a daily basis.
30% improvement in average page loading time | 51% of all Andrews live chats occur outside of standard business hours | 3,689 live chat leads in 12 months |