Property Academy and Dataloft have combined to bring to life the key findings and insights from the Property Academy Home Moving Trends Survey. The 2020 survey elicited a record-breaking total of over 35,000 responses.
The Problem
What do buyers, sellers, landlords and tenants want from their agent and where should the focus of attention be to win more instructions? Where are the major gaps between what consumers expect from an agent and what is currently delivered? What are landlords planning to do with their portfolio and how might this affect your lettings strategy? Who is most likely to consider new build? What matters most to tenants – indeed what facilities are they prepared to pay extra for and how can you leverage this information to build better long-term relationships and future revenue? How are current issues affecting consumer confidence and lifestyle choices?
These are just some of the questions that agents must answer accurately if they are to build and sustain a great business. The problem is, where can you get hold of this information quickly and how can you easily make sense of it?
The Solution
Property Academy was founded to improve business performance and service standards in the property industry. Its annual home moving trends and landlord and tenant surveys are among the longest running and largest of their kind, providing well over a decade of data and answers to hundreds of questions, enabling us to understand and track changes in consumer sentiment/expectations.
Property Academy works with Dataloft’s team of residential property data analysts to extract maximum insight from the surveys. This is done by diving deep into the information collated across thousands of data points to identify the most important trends and then suggesting ideas that may help agents at both a strategic and tactical level. Everything from how to adapt your service offering to stay relevant, to producing marketing content that resonates with key target audiences based on their responses to survey questions.
Sandra Jones, MD of Dataloft said of the survey:
‘This year’s survey received 3 times as many responses as the English Housing Survey conducted by the ONS, which is an incredible achievement. And that really is testament to the networking capability of estate agents – it went out to your contact lists – and it sends back a clear message that homeowners want agents to hear their voices. They want agents to know what matters to them about housing and about the service they get from the estate agent profession.’
The findings were revealed at Property Academy’s 2020 EA Masters virtual conference and were a key talking point among delegates. Click on the following link to watch our summary: https://bit.ly/3b5G8ad
Peter Knight, founder of the Property Academy:
‘All agents are invited to take part in the surveys. It’s easy to do, completely free of charge and agents that receive 40 or more responses receive a breakdown of the results.’
Results
The collaboration constitutes a triple win:
- Property Academy members benefit from accessible data and meaningful insight from leading residential property analysts that influence their business and marketing strategy.
- Dataloft clients and subscribers to their online platform, Dataloft Inform, gain from a detailed understanding of how home movers choose agents and of the changing demands of both tenants and landlords. Many use this information in their marketing to demonstrate that they are in tune with their customers and have their finger on the pulse of the latest market trends.
- Agents participating in the surveys can benchmark their clients’ responses against national averages.
Contact Property Academy or Dataloft to find out more about they can do for your business and how you can benefit from this collaboration.