The UK’s number one prospecting tool, Spectre and leading property market analysts, Dataloft, work together on a number of shared clients.
The combination of Dataloft Inform’s award-winning market insight and Spectre’s award-winning prospecting data allows their clients to take advantage of a super-charged, intelligent and successful prospecting solution.
Problem that the client had
The problem was two-fold for Leaders Romans Group. Firstly, they were keen to vary the content on their prospecting letters by sharing useful and relevant market insight.
Secondly, as they were using both Dataloft Inform and Spectre, they wanted a simple solution that would work across both pieces of software.
Solution offered
With a strong relationship already in place, Spectre and Dataloft worked closely together to find a solution. Firstly, Dataloft created a range of ‘insight-led’ prospecting letters on their online platform, Inform. These are available through to postcode sector and customisable with the client’s branding and colours.
Spectre and Dataloft then worked out a two-stage solution for clients. The first involved creating a set of simple instructions and a video for showing how to download letters from Inform, upload them to Spectre and finally, send out. The second will be to integrate the two systems, with clients being able to access the letters and relevant stats for their area within Spectre via the Inform API.
Results
Working together, Spectre and Dataloft were able to devise a simple solution that enabled a much smoother experience for their clients.
Statistics
Across 9 branches, LRG saw an average ROI of 2131.00%.