The Cardiff property market expert
Daniel Hopkins, the founder of H&M Properties lives and breathes the Cardiff property market. A self-confessed ‘fan of data’, Daniel’s approach has always been to share information about the market. Over 20 years, H&M have built a reputation as industry experts, and they are often approached by estate agents, surveyors and investors for advice on real property values.
The challenges
Daniel’s approach came with its challenges. As a busy property professional, it was time consuming to find his own data and insights on the Cardiff property market. He spent many hours trying to make sense of the ‘noise’, never mind making it look and sound appealing.
When Daniel discovered Dataloft Inform, he quickly found all the insight on the market that he required, as well as having a range of well-designed outputs.
The solution – weaving Dataloft Inform content throughout the business
Daniel uses Dataloft Inform content in numerous ways. He runs a property market blog for Cardiff, which is highly read and respected. The data and insight is taken from Dataloft Inform and shared on social media. He also streams the Dataloft Inform Smart Pages through to his website for people to see the latest property insights.
Daniel’s main use for Dataloft Inform is to provide him with the content to write his own market reports for clients. These include graphs and percentage changes in the market, providing customers with the market intelligence to make decisions.
Results – Dataloft Inform has ‘moved my consultancy business to expert level’
Many of Daniel’s clients are investors or developers. He finds the data and insights received from Dataloft Inform beyond helpful, allowing him to share knowledge of the market in easy-to-read formats. Daniel’s clients love to see the data in a visual way, making it easier to get the key points across. It wins business too. For example, many solicitors recommend H&M to their clients.