Founded in 2024, GlueDog® is a UK-based PropTech company built to simplify how estate and letting agents connect with the technology they rely on every day. Acting as an integration hub, GlueDog links CRMs with supplier platforms through a single, scalable connection model. This removes the need for complex, one-off integrations and gives agents freedom of choice while reducing cost and technical overhead for suppliers. GlueDog’s mission is to connect the entire property industry through smarter, faster, and more accessible integrations.
GlueDog’s core platform acts as a central integration layer between estate-agency CRMs and supplier software. Rather than building multiple direct integrations, suppliers connect once to GlueDog and instantly become available across multiple CRMs. This dramatically reduces development time, costs, and maintenance while giving agents access to a growing ecosystem of connected tools.
GlueDog’s Chrome Extension allows agents to access connected supplier tools directly within their CRM interface. Without switching tabs or systems, agents can trigger supplier actions, pass property data, and complete tasks faster. This creates a smoother workflow, reduces duplication, and ensures integrations feel native to the agent’s existing CRM setup.
GlueDog provides technical and commercial onboarding support for suppliers, guiding them through API connections, data mapping, testing, and launch. This service removes integration complexity and accelerates time to market, allowing suppliers to scale quickly across multiple CRMs with confidence and minimal internal resource.
