Build Agency Advantage

Power up your agency – London | 16 April 2026

When:

Thu, 16 April, 2026
at 10:00 am
to 3:00 pm

Location:

Holiday Inn, Regents Park by IHG, Carburton St, London W1W 5EE

Ticket Price:

FREE

About the event.

From Renters Rights Bill to AI Efficiencies, plus how to build personal brands in your agency

FREE 1 day Estate & Letting Agents masterclass: how to implement AI tech, succeed with Renters Rights Act, and turn branding into referrals

The UK estate and lettings sector is entering a defining period.

New regulation is reshaping landlord expectations. Artificial intelligence and automation are changing how agencies operate, scale, and compete. At the same time, personal authority and trust have become decisive factors in winning instructions and retaining clients.

The Agency Advantage: 2026 and Beyond

A free, one-day professional development event created specifically for agency leaders who want to move ahead of these shifts – not react to them after the fact.

Across three focused keynote sessions and structured networking with leading proptech innovators, this event brings together practical insight on regulation, leadership, and technology — all grounded in real agency use cases, not theory. You’ll leave with clearer direction, sharper thinking, and actionable ideas you can apply immediately within your own business – all delivered by leading industry experts:

24/7 Agency: Why Your Closed Sign is Costing You £10k a Night

SJ Taylor – Greenhouse OS

The property market doesn’t sleep—so why does your front office?

In a world of instant gratification, the “we’ll get back to you on Monday” mantra is more than just outdated; it’s an expensive leak in your revenue bucket.

Join us for an eye-opening session where we dismantle the traditional “9-to-5” agency model and introduce the era of the Digital Negotiator. You’ll learn:

  • How AI lead handling can qualify tenants, book viewings, and value properties while your best staff are recharging
  • Why responding in 2 minutes vs. 2 hours is the difference between a signed instruction and a cold trail
  • How to integrate AI tools to empower your human team, not replace them

The Renter’s Rights Marathon – 26.2 Miles to Readiness


Turn Regulatory Change into your Competitive Advantage

Megan Eighteen FARLA FNAEA – President ARLA Propertymark

The Renters’ Rights Act isn’t a sprint, it’s a marathon. In this session, Megan breaks the Act down into practical “miles”, from early preparation and steady implementation through to visibility, communication and finishing strong.

Attendees will leave with clear, actionable steps to stay compliant, confident and consistent, alongside practical ideas for communicating changes to landlords and tenants in a way that builds trust, not panic.

How to Be Known Before You’re Needed: Build your Influence, Authority, and Referrals

Ben Madden – Digital Sparks

In this session, Ben Madden looks at why standing out in today’s crowded market starts long before a valuation is ever booked.

Drawing on 20 years of building estate agency businesses in highly competitive London markets, Ben shares how consistent visibility builds familiarity, trust and credibility, and why influence is the deciding factor when clients choose who to instruct.

Now working with property professionals across the UK, he breaks down how using personal stories, opinions and lived experience through short-form video and social media allows agents to communicate at scale, differentiate themselves from the noise, and grow market share by being known before they’re needed.

Meet the Innovators

In dedicated networking sessions, you’ll meet proptech pioneers and service providers ready to give you one-to-one advice. They’ll help you map the exact tools, marketing systems and AI solutions that fit your business – so you leave with more than ideas: you leave with a roadmap for immediate action.

Event Details at a Glance

Date & Time: Thursday 16 April 2026, 10 am – 4 pm

Venue: Holiday Inn London – Regent’s Park by IHG, Carburton St, London W1W 5EE

Why Attend?

  • If you are responsible for growth, strategy, or operational performance in your agency
  • a collaborative learning environment for forward-thinking estate and lettings professionals
  • Network over refreshments with peers and experts

Register FREE today – NB – please only reserve 2 tickets per Agency as demand is high, and capacity limited. Consequently, there will be a £100 charge for non-attendees not confirmed in advance (which will be donated to AgentsGiving charity).

Hosted By:

Other upcoming events:

“Evolution of the Estate Agency Industry” with Iain White

Tue, 10 March, 2026 at 2:00 pm

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