Homeowner behaviour data suggests instruction decisions are increasingly shaped after the valuation
Estate agents may be placing too much emphasis on the valuation appointment itself, with new homeowner engagement data suggesting that many instruction decisions are influenced in the days, weeks and even months that follow. Analysis from Acaboom indicates that approaching 90% of homeowner proposals are viewed, while around two-thirds are revisited more than once. The […]
Homeowners are using AI for reassurance after estate agents leave the valuation
Homeowners are using AI for reassurance after estate agents leave the valuation New analysis from Acaboom suggests homeowners are increasingly using AI not simply to gather information, but to seek reassurance during the instruction decision process after estate agents leave the valuation appointment. The analysis reviewed hundreds of anonymised homeowner interactions with Acaboom’s AI Concierge […]